EFTI-is-not-Fitness

EFTI

The Equinox Fitness Training Institute (EFTI) is the educational division for Equinox Fitness’ personal training department. Like most personal training in our society it involves more marketing than training. Every fitness chain claims the top trainers in the field. Bally did this too. Remember them? Training is something athletes do. The marketing firms pretending to be trainers, like Equinox, have never trained. This is treacherous.

The director of EFTI, Matt Berenc, is a marketing person play-acting as a trainer. The general public does not have time to analyze all of the information on the web. Current personal training is founded on this fact. They put a bunch of images on the web, of things they want people to do, and if the bodies are sexy enough it is ratified. DANGER WILL ROBINSON, DANGER!!!!! Is a plank difficult? PLEASE!

Anyway, Matt B. injured himself doing a fundamental exercise incorrectly. He now blames the movement rather than learning. He once told me “not everyone needs to do a squat”. This is true if you live in a wheel chair. I left that organization to avoid buying what he was selling. BS is an acronym for more than back squat. Experience and knowledge are synonymous. Bad experience is bad knowledge. Buyer beware, the requirements working for Equinox are disqualifying for a trainer.

Unfortunately, EFTI is now under Matt’s direction. What they are doing is marketing not training. Education for training happens in the gym. Only hire a trainer if they were or are competitive in a sport. Fitness is not a sport. EFTI is not a training organization. Aptitude is the heart and soul of training. Injury is contrary to aptitude in training.

Get stronger!                                                                                                    docsgym@live.com